Big Rock Labradoodles
Comprehensive Brand and Website Overhaul
Project Included:
- Website Redesign
- Logo & Branding
- Brand Style Guide
- Content Writing & Organization
- Keyword Research
- Search Engine Optimization
- Custom Schema
- Local SEO Optimization
- Managed WordPress Hosting
- Social Media Templates
- Newsletter Template
- Lead Magnet and Email Automation
Big Rock Labradoodles is a premier Labradoodle breeder in Canada, dedicated to a comprehensive, science-based, and holistic approach in breeding and nurturing exceptional, standard-sized, genuine Multigenerational Australian Labradoodles.
Alana Holst wanted to improve her online presence and attract more ideal forever homes for her Labradoodles. To achieve this, she sought a comprehensive website redesign that would reflect the high standards and holistic approach of her breeding program. Central to this project was creating a new brand look and feel that accurately represented Alana’s business and Labradoodles, ensuring a cohesive appearance across various digital and print channels. Additionally, Alana needed an efficient system to manage and showcase her dogs and litters online. Her goals were to create a strong brand identity, improve search engine visibility, increase website traffic, and convert visitors into happy Labradoodle owners.
Mobile Friendly Layouts
Increasing Online Visibility
Increasing online visibility is crucial for attracting the right audience and ensuring that Alana’s Labradoodles reach potential forever homes. A well-optimized website is the foundation for this goal. By incorporating SEO best practices, engaging content, and intuitive navigation, the redesigned site will rank higher in search engine results, making it easier for prospective owners to find her breeding program. High-quality images and detailed information about the dogs and litters will enhance user experience, encouraging longer visits and higher engagement.
Additionally, the website features 13 tailored forms that align with the visitor’s current engagement, ensuring they always have a relevant way to reach out. By matching each form with the content or page being viewed, a personalized experience is created, nudging visitors further down the sales journey.
With a focus on search engine visibility and personalized interactions, the new website aims to drive increased traffic and convert visitors into satisfied Labradoodle owners.
Big Rock Labradoodles
HOME PAGE
Big Rock Labradoodles
ALL LITTERS
Big Rock Labradoodles
INDIVIDUAL LITTER
Big Rock Labradoodles
BREEDING DOG
Building a Distinctive Brand Identity
A strong and cohesive brand identity is crucial for standing out in the competitive market of Labradoodle breeders. For Alana Holst, creating a new brand look was central to her project. This involved developing a visual identity that accurately represents the high standards and holistic approach of her breeding program.
By aligning the brand’s visual elements with its core values, the new branding strategy effectively communicates Alana’s commitment to excellence. This unified approach enhances the overall aesthetic appeal while strengthening brand recognition and trust among prospective Labradoodle owners.
To ensure consistency across all platforms, we set her up with brand fonts and created a comprehensive style guide. We also designed social media templates in Canva, enabling Alana to maintain a cohesive and professional appearance on her social media platforms with ease.
Color Palette
Floral White
Bone
Satin Sheen Gold
Brunswick Green
Dark Green
Logo by Alvin Niwan
The logo for Big Rock Labradoodles, designed by Alvin Niwan, captures the essence of leadership and excellence with a playful touch. A regal Labradoodle, wearing a crown, symbolizes quality and authority. The text “Big Rock” is in the bold Brolimo typeface, exuding stability, while “Labradoodles” is in the charming Oleo Script, adding a friendly vibe. The color palette includes Bone, Satin Sheen Gold, Brunswick Green, and Dark Green, reflecting sophistication and distinction. This simple yet striking design perfectly conveys the brand’s commitment to excellence and quality breeding.
Social Media Templates
Boosting Engagement with a Compelling Lead Magnet
To help Big Rock Labradoodles attract more subscribers, we developed the “Ready to Transform Your Dog’s Life?” lead magnet. This offers visitors an exclusive 6-week Raw Feeding Guide when they subscribe to The Doodle Dispatch. This lead magnet aims to increase subscriptions and interest in Alana Holst’s exceptional Labradoodles.
Optimized Newsletter Workflow
To streamline Alana’s newsletter creation process, we set up a versatile template for Big Rock Labradoodles. This template includes layouts for 11 predefined categories, allowing Alana to easily select three topics to include in each newsletter. This reduces the time and effort needed to produce engaging content and provides a clear game plan for what to write about. This efficient setup ensures that her newsletters remain informative, consistent, and captivating for her audience.
Transforming Complex Ideas into Functional Designs
Jules impressed with her exceptional technical skills, creativity, and an innate ability to translate complex ideas into beautiful, functional web designs
I cannot recommend Jules Webb highly enough. From the onset of our project, Jules impressed with her exceptional technical skills, creativity, and an innate ability to translate complex ideas into beautiful, functional web designs. Not only did Jules deliver a website that far exceeded my expectations, but her attention to detail, reliability, and commitment to meeting tight deadlines truly sets her apart. Jules's approachable nature and willingness to go the extra mile for client satisfaction made the entire process seamless and enjoyable. If you're looking for a top-notch website developer who truly stands out in the field, look no further than Jules Webb.
Read MoreOptimized Site Structure
Site architecture understandable for users and search engines.
Website Security
You won’t be standing out if your site’s been compromised!
Local SEO
Dominate Local SEO to come up as a top business in your area.
Reviews
Get regular reviews from satisfied customers.
Keyword Research
Keywords and answers to questions people are searching for.
SEO Optimized
Search Engine Optimization done right from start to finish!
Increase Your Online Visibility
A website is your home base on the internet. It’s the property you own and represents your business online. It’s a tool that should propel your business forward. If your website is not working for you, let’s talk.
