Website Features & Process

Our Unique Features & Process

Your website is built from the ground up to make managing your dogs and litters easier and less time-consuming.

graphic with 5 puppies

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Website Features

Like a “turnkey home,” our websites are “move-in” ready. Hosting, software, custom coding, page structure, information flow, and design are already in place. All you need to do is add your text, images, dogs, and litters.

Click on the links below to jump to the corresponding section.

  1. Content Management System
  2. Theme and Plugins
  3. Hosting
  4. Security
  5. Website Optimization for Faster Page Loading Times
  6. Search Engine Optimization (SEO)
  7. Google Analytics and Search Console
  8. Website Privacy and Consent
  9. Litter and Dog Management
  10. Prebuilt Pages Ready to Go
  11. Prebuilt Forms Ready to Go
  12. Marketing
  13. Testimonials
  14. FAQs
  15. Website Dashboard
  16. Support
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Content Management System

Built using WordPress, the world’s most popular and widely used content management system.

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Theme and Plugins

Our websites are built using Divi, one of the most popular themes in the world. Every site comes with all the plugins you’ll need—pre-installed with settings already set up and optimized for your website’s specific needs. The commercial theme and plugins are a $950 annual value.

To keep your website secure and running smoothly, we take care of all WordPress, theme, and plugin updates weekly—a $600 annual value.

Managed WordPress Hosting icon


Our websites are hosted on a Managed WordPress server to give you added security, reliability, and speed. We also include a CDN powered by Fastly. CDN stands for Content Delivery Network, and they work to speed up page loads for your site’s visitors. Together, the hosting and CDN are a $420 annual value.

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We’ll monitor and protect your website from malware and other potential security breaches, keeping your site running fast. Your website comes with the following security features:

  • scheduled security scans
  • brute force protection
  • login protection and masking
  • two-factor authentication
  • bad bot protection
  • uptime monitoring
  • daily onsite backups
  • weekly offsite backups
  • and so much more!
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Website Optimization for Faster Page Loading Times

Not only do your website’s page loading times benefit from Managed WordPress hosting, but it also includes WP Rocket—the #1 WordPress caching plugin. Your images will be optimized, safely converted to a Next-Gen format (WebP), and delivered directly to your visitors from blazing-fast multi-location global servers.

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Search Engine Optimization (SEO)

Your website is built with SEO in mind. From site outline to URL structure, information flow, heading hierarchy, internal linking, schema, meta titles and descriptions, FAQ keyword research, site speed, security, and technical SEO—your website is ready to meet the world!

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Google Analytics and Search Console

We’ll connect your site to your Google Analytics and Search Console accounts so you can track traffic and see insight reports right in your website dashboard.

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Litter and Dog Management

Custom post types and fields have been created to help you manage your dogs and litters. Each breeding dog will have its own entry and profile details. Every litter is a separate entry. You enter litter details—including the parents—and update the status from future to current to past, and the litters will show up automatically in the right place on the front of the website.

Each litter page will display the following information:

  • Intro with quick links to the sections below, making it easier for mobile users to navigate your page
  • Parent profiles with links to their pages
  • Call to Action (CTA) to make first contact
  • Individual puppy profiles
  • Litter updates
  • Litter photo gallery

Each dog page will display the following information:

  • Intro with quick links to the sections below, making it easier for mobile users to navigate your page
  • Profile details and photo
  • Health clearances
  • Photo gallery
  • Call to Action (CTA) to make first contact
  • Learn more about us
  • Meet our other breeding dogs
  • Another Call to Action (CTA) to make first contact
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Prebuilt Pages Ready to Go

We’ve designed page layouts for all the photos and information you’ll want to display. There are over 30 prebuilt pages with attractive layouts, optimized information flow, and easy editing.

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Prebuilt Forms Ready to Go

Your website comes with seven prebuilt forms. Two notification emails will be triggered when someone submits a form: one to you and one to the person who submitted the form. Each form can be modified to fit your needs. To ensure your website sends emails reliably and securely, we utilize an email sending service and add the appropriate DNS records to your domain registrar.

  1. Contact
  2. Reserve a Pup
  3. Adoption Application
  4. Breeding Dogs for Sale
  5. Stud Services
  6. Review Funnel
  7. User Review
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Grow your followers with newsletter signups. We can integrate with your favorite email services—AWeber, MailChimp, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and more.

Website Testimonials icon


Not only do you have a prebuilt testimonial page, but your website also comes with a Review Funnel and page for your customers to submit a review to your website.

A Review Funnel is a page that asks for reviews. This page includes two options to indicate either a good or bad experience. Depending on which they choose, they’re presented with one of the following options:

  • If they had a good experience, they’ll see an option to submit their review to the platform of their choice—including your website.
  • If not good, they’re presented with a form where they can communicate their concerns to you.

This gives your customer the ability to publish their review on the platform(s) they’re most comfortable with. If they did not have a good experience, it gives you the ability to address any concerns without bad reviews being published online.

Website FAQs icon


More than 50 keyword FAQs are spread over four pages with questions that people are asking in online searches. Each question and answer is optimized with schema markup—special code read by search engines like Google, which can be used to generate Rich Snippets.

Provide an answer for the ones you want to keep, add questions you feel are relevant to your target market, and delete any you think don’t bring value.

Pages with FAQs:

  1. About [your dog breed]
  2. Enrichment and Socialization
  3. Price and Policies
  4. Prepare for Puppy
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Website Dashboard

Your website backend dashboard has been simplified and optimized to make it easier for you to manage your website. We also have a Knowledge Base that walks you through each section within the dashboard.

Turnkey Dog Breeding Website Dashboard Screenshot
Website Support icon


You’ll recieve dedicated support to help you get up and running—and continue to run smoothly. We also have a Knowledge Base set up to help you understand how your website works. If you can’t find the answer you’re looking for, you can submit a support request to our support team.
graphic with 4 puppies and a dog

Our Process

8 Steps to Taking Your Website Live

Wondering what the process will be like? Below are the eight steps from first contact to launching your website.

Turnkey Dog Breeding Websites

We Create Websites that Match the Quality of Your Breeding Program

Like a “turnkey home,” our websites are “move-in” ready. Page structure and information flow are already in place and ready for you to add your own message and content. We’ll change the colors, look, and feel to match your brand—and you’ll revise the text, add your dogs, and start adding litters.

Check out our demo—OR—contact us for a free consultation to determine if we’re a good match for you and your breeding business.

Turnkey Dog Breeding Websites