Features

Website Features & Process

Our Unique Features & Process

Your website is built from the ground up to make managing your dogs and litters easier and less time-consuming.

graphic with 5 puppies

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Website Features

Our websites are designed to provide a strong foundation for your online presence. Hosting, software, custom coding, page structure, information flow, and design are all expertly crafted to reflect your unique program.

Click on the links below to jump to the corresponding section.

  1. Content Management System
  2. Theme and Plugins
  3. Hosting
  4. Security
  5. Website Optimization for Faster Page Loading Times
  6. Search Engine Optimization (SEO)
  7. Google Analytics and Search Console
  8. Website Privacy and Consent
  9. Litter and Dog Management
  10. Custom-Designed Page Layouts
  11. Custom Forms Built for Your Needs
  12. Marketing
  13. Testimonials
  14. FAQs
  15. Website Dashboard
  16. Support
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Content Management System

Built using WordPress, the world’s most popular and widely used content management system.

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Theme and Plugins

Our websites are built using Divi, one of the most popular themes in the world. Every site comes with all the plugins you’ll need—pre-installed with settings already set up and optimized for your website’s specific needs. The commercial theme and plugins are a $950 annual value.

To keep your website secure and running smoothly, we take care of all WordPress, theme, and plugin updates weekly—a $600 annual value.

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Hosting

Our websites are hosted on a Managed WordPress server to give you added security, reliability, and speed. We also include a CDN powered by Fastly. CDN stands for Content Delivery Network, and they work to speed up page loads for your site’s visitors. Together, the hosting and CDN are a $420 annual value.

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Security

We’ll monitor and protect your website from malware and other potential security breaches, keeping your site running fast. Your website comes with the following security features:

  • scheduled security scans
  • brute force protection
  • login protection and masking
  • two-factor authentication
  • bad bot protection
  • uptime monitoring
  • daily onsite backups
  • weekly offsite backups
  • and so much more!
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Website Optimization for Faster Page Loading Times

Not only do your website’s page loading times benefit from Managed WordPress hosting, but it also includes WP Rocket—the #1 WordPress caching plugin. Your images will be optimized, safely converted to a Next-Gen format (WebP), and delivered directly to your visitors from blazing-fast multi-location global servers.

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Search Engine Optimization (SEO)

Your website is built with SEO in mind. From site outline to URL structure, information flow, heading hierarchy, internal linking, schema, meta titles and descriptions, FAQ keyword research, site speed, security, and technical SEO—your website is ready to meet the world!

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Google Analytics and Search Console

We’ll connect your site to your Google Analytics and Search Console accounts so you can track traffic and see insight reports right in your website dashboard.

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Litter and Dog Management

Custom post types and fields have been created to help you manage your dogs and litters. Each breeding dog will have its own entry and profile details. Every litter is a separate entry. You enter litter details—including the parents—and update the status from future to current to past, and the litters will show up automatically in the right place on the front of the website.

Each litter page will display the following information:

  • Intro with quick links to the sections below, making it easier for mobile users to navigate your page
  • Parent profiles with links to their pages
  • Call to Action (CTA) to make first contact
  • Individual puppy profiles
  • Litter updates
  • Litter photo gallery

Each dog page will display the following information:

  • Intro with quick links to the sections below, making it easier for mobile users to navigate your page
  • Profile details and photo
  • Health clearances
  • Photo gallery
  • Call to Action (CTA) to make first contact
  • Learn more about us
  • Meet our other breeding dogs
  • Another Call to Action (CTA) to make first contact
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Custom-Designed Page Layouts

Your website features expertly designed page layouts that elegantly showcase your dogs and key information. Each layout is customized to reflect your unique brand, combining visually appealing designs with optimized information flow and an intuitive user experience. These thoughtfully crafted layouts not only engage your visitors but also strengthen your online presence through proven SEO best practices.

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Custom Forms Built for Your Needs

Your website includes custom forms designed to align with your specific goals and requirements. When someone submits a form, two notification emails are sent seamlessly—one to you and one to the person who filled out the form. Each form is tailored to provide an intuitive experience for your visitors. To ensure reliable and secure email delivery, we employ an email sending service and configure the necessary DNS records with your domain registrar.

Examples of commonly created forms include:

  1. Contact
  2. Reserve a Pup
  3. Adoption Application
  4. Breeding Dogs for Sale
  5. Stud Services
  6. Review Funnel
  7. User Review
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Marketing

Grow your followers with newsletter signups. We can integrate with your favorite email services—AWeber, MailChimp, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and more.

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Testimonials

Our websites include a custom-designed testimonial page and a Review Funnel. The testimonial page showcases customer feedback in an elegant and engaging way, while the Review Funnel offers an efficient system for requesting customer reviews.

The Review Funnel guides readers through the review process with two straightforward options based on their experience:

  • Positive Experience – Customers are encouraged to submit their review to a platform of their choice, including your website.
  • Negative Experience – ustomers are directed to a form where they can share their concerns with you privately, giving you the opportunity to address any issues before a public review is posted.

This gives your customer the ability to publish their review on the platform(s) they’re most comfortable with. And if they didn’t have a good experience, it gives you the ability to address any concerns without bad reviews being published online.

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FAQs

Your website will feature custom FAQ content tailored to answer the questions your audience searches for online. These FAQs are created around keyword research, ensuring they address the most relevant topics.

Every question and answer is enhanced with schema markup—a specialized code that helps search engines like Google better understand your content.

Recommended FAQ Pages:

  1. About [your dog breed]
  2. Enrichment and Socialization
  3. Price and Policies
  4. Prepare for Puppy
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Website Dashboard

Your website backend dashboard has been simplified and optimized to make it easier for you to manage your website. We also have a Knowledge Base that walks you through each section within the dashboard.

Turnkey Dog Breeding Website Dashboard Screenshot
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Support

You’ll recieve dedicated support to help you get up and running—and continue to run smoothly. We also have a Knowledge Base set up to help you understand how your website works. If you can’t find the answer you’re looking for, you can submit a support request to our support team.

graphic with 4 puppies and a dog

Our Process

9 Steps to Taking Your Website Live

Wondering what the process will be like? Below are the nine steps from first contact to launching your website.

1) First Contact

To get started, we'll meet for a strategy session to discuss your objectives and assess your current situation. If you’re ready to take the next step, we’ll guide you through the discovery process.

2) Discovery

In this phase, we’ll take the time to understand your business—its goals, challenges, and what sets it apart from others—while uncovering your audience's needs, preferences, and motivations. By combining these insights, we ensure your website is strategically designed to highlight your unique value, resonate with your audience, and drive impactful engagement.

3) Roadmap

In this step, we create a clear, actionable plan tailored to your goals. Drawing on insights from the discovery phase, the roadmap highlights key priorities and strategies designed to align with your needs and enhance the online success of your breeding program.

4) Proposal

If you decide to move forward, we’ll create a customized proposal featuring multiple tailored plan options. Each option will outline the services, timeline, and costs, ensuring flexibility and alignment with your goals while setting clear expectations to achieve your breeding program’s online success.

5) Content Planning and Creation

This phase lays the foundation for your website’s success. We’ll outline the site structure with keyword-focused research and collaborate to craft content that aligns with your brand, speaks to your audience, and showcases your breeding program’s strengths. The result is content that genuinely resonates with your audience.

6) Website Build and Design

With the content complete, we’ll move to building your custom website. Our team will craft tailored page layouts that are both on brand and visually compelling. SEO will be seamlessly integrated throughout to create a polished, user-friendly site that highlights your breeding program and sets you up for lasting online success.

7) Optimization and Testing

This phase focuses on optimizing your site for top performance, emphasizing fast loading times and a seamless user experience. Through thorough testing, we ensure every feature works across devices and browsers. Our goal is to deliver a reliable, professional online presence that leaves a lasting impression on your audience.

8) Pre to Post-Launch Process

We’ll finalize the launch preparations with thorough checks to ensure your site is ready to go live. Once launched, we’ll actively monitor its performance and carry out post-launch testing to identify and address any issues.

9) Support and Maintenance

Even after your site goes live, we stay dedicated to your success. Our support services include regular updates, proactive monitoring to resolve issues, and swift assistance whenever needed. We’ll keep your site secure and fully functional, so you can focus on your breeding program while we handle the technical details.

Turnkey Dog Breeding Websites

We Create Websites that Match the Quality of Your Breeding Program

Like a “turnkey home,” our websites are “move-in” ready. Page structure and information flow are already in place and ready for you to add your own message and content. We’ll change the colors, look, and feel to match your brand—and you’ll revise the text, add your dogs, and start adding litters.

Check out our demo—OR—contact us for a free consultation to determine if we’re a good match for you and your breeding business.

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Turnkey Dog Breeding Websites